About us
What is Built by Content?
We’re a micro agency that helps startups and ambitious SMEs “complete” SEO and content as a go to market strategy. We specialise in this because we know that content is an effective moat-builder and that it compounds over time. Highly experienced, we’ll help you tap into who your customers are, how they think and what they search for. So you can become the leading brand and education provider for your industry in search.
Our values as an agency
Default to impact 🏃🏻♀️
Core to our ethos is our ability to do what we're say we're going to do and in many cases - even more than that. We default to impact by prioritising what will meet your objectives fast and effectively. This means that we really do "solve" the content problem for our clients. When someone finishes working with us it’s either because we’ve successfully implemented a scalable strategy which will compound over time, or because their team are fully setup to deliver on the next stage of the roadmap.
Industry forward 👩🏾💻
The Google terrain changes often and what worked even five years ago, may not work today. We’re proud to always be on the money of new SEO knowledge, tactics and changes and we specialise in what works for SaaS companies. We regularly attend events, take courses and co-mentor with other top players in the SEO industry so that we remain industry forward in SEO and content tactics.
Full ownership 😎
We’ve done the agency dance as in-house content marketers, where you don’t feel like you’re getting a return on your investment, or that you have to chase to see change. We’re committed to driving your growth and strategy - even when you’re busy doing other things. We’re passionate about helping startups to grow and take full ownership of the work we do. As a purpose-built micro-agency we hire at a high-level throughout the whole team so there’s no compromise on quality of your work.
About Beth Gladstone
Founder of Built by Content
Many of the top tech companies today grew initially because they doubled down on content. As you may have guessed, they were Built By Content.
Built by Content was created after I spent 10 years helping SaaS companies grow via content as their primary go to market strategy.
Built by Content was created as a way to codify this method and help more companies reach their potential. To solve the problem of how to use content as a strategy for growth and crucially, how to execute on that strategy - something that many in-house operatives find difficult.
Our mission
“We believe there is a modern playbook for successful content strategy that remains inaccessible to most startups because they don’t have the resource, knowledge or ability to execute effectively. Our mission is to provide this knowledge and “solve” content as a go to market strategy from day one. To increase long-term success and build a repeatable, scalable model of organic growth that contributes to success .”