Services
Content & SEO Playbooks for SaaS
Built by Content takes on content for busy Founders and Marketing teams who know that SEO and content drives growth. Get the strategy, the playbook and the detail that will help you to compete in search, get organic leads and grow through brand content.
SEO Strategy
SEO starts with three things: understanding your company and customers, understanding how Google works today, and creating a website filled with content that serves both.
I provide robust SEO strategies for SaaS companies who want to build a repeatable, scalable model of growth via organic search.
Deliverables can include:
Technical SEO audit
Audit of your existing website and content
Customer research workshop
Direct competitors audit
Keyword research & building of a keyword universe
Website roadmap - so you know what you need to do, and in which order
Blog strategy & editorial calendar (great for handing over to writers)
KPI setup and tracking
Content Programme(s)
Want to launch a podcast? Create a series of webinars? Build up your Founder brand? I love helping startups to build out their content programmes, to bring in leads and brand awareness. Not only can I help you to define what content you should create, but I can get into the details and create it for you in place of an in-house team.
Services offered:
Help deciding what content stream will meet a specific goal
Fast and managed execution of new content ideas
Content production management and/or briefing of existing team members
Technical support (setup, automation etc.) for webinar or podcast launch
Long-form content writing (ebooks, whitepapers, ultimate guides)
Positioning & Website
Is your website holding you back from growth? Maybe you’ve finally achieved product market fit, but your website doesn’t reflect what you offer, or speak to who you serve. If you need someone to fully own the project of creating a powerful new website, I can help.
Deliverables can include:
Customer research interviews - internal and external
Creation of ICP and personas
Competitor audit
Implementation of latest best practice across copy, structure, SEO & UX
SEO & keyword research
Website structure
Copywriting briefs for all new pages including meta data
Management of design/development process
Testing and optimisation for SEO pre-launch
Checkout the websites here and here where I wrote the copy and managed design/development from start to go live.