How to Do Keyword Research

£39.00

How to create a keyword strategy in 2023.

Ever been confused by how to approach keyword research? Me too. When I first started working in SEO more than a decade ago I had no idea how to research or use keywords.

After learning and applying different methods of keyword research for the technology companies I was working with, I realised that it could be really simple and enjoyable - when taught in the right way. By knowing how to brainstorm content ideas, search for keywords in free tools such as Google Keyword Planner and Ubersuggest, and be able to read and make decisions based on data, keyword research becomes a useful marketing tool.

In this masterclass I take you through my tried and tested process for keyword research.

Whether you’re a content writer, marketer or business owner, this masterclass will help you learn how to do keyword research and use keywords effectively in your content strategy.

How to create a keyword strategy in 2023.

Ever been confused by how to approach keyword research? Me too. When I first started working in SEO more than a decade ago I had no idea how to research or use keywords.

After learning and applying different methods of keyword research for the technology companies I was working with, I realised that it could be really simple and enjoyable - when taught in the right way. By knowing how to brainstorm content ideas, search for keywords in free tools such as Google Keyword Planner and Ubersuggest, and be able to read and make decisions based on data, keyword research becomes a useful marketing tool.

In this masterclass I take you through my tried and tested process for keyword research.

Whether you’re a content writer, marketer or business owner, this masterclass will help you learn how to do keyword research and use keywords effectively in your content strategy.

What this masterclass covers:

  1. Where to begin with keyword research

  2. The three places to look for ideas, beyond just your category name 

  3. How to use free tools to generate keyword data

  4. How to interpret keyword data like average search volume and competition 

  5. What keywords to prioritise when creating an SEO strategy

  6. Where to distribute keywords across your website, landing pages and blog

  7. Best practice for keyword use, whether you’re a service or product-based business