How To Market Your Freelance Business
In this masterclass you’ll learn how to pick marketing channels, create a marketing strategy and execute on tactics that bring more awareness and leads to your freelance business. In 2020 I drastically changed the way I marketed my freelance business and finally felt that marketing was an easy and enjoyable part of my day-to-day. Today I run a six-figure freelance business and company of one, with a full pipeline of leads. In this masterclass I’ll share everything that’s bought me to this point, plus tactical tips on how to use a variety of marketing channels like SEO, social media, community, PR and client relations to make running your freelance business a success.
In this masterclass you’ll learn how to pick marketing channels, create a marketing strategy and execute on tactics that bring more awareness and leads to your freelance business. In 2020 I drastically changed the way I marketed my freelance business and finally felt that marketing was an easy and enjoyable part of my day-to-day. Today I run a six-figure freelance business and company of one, with a full pipeline of leads. In this masterclass I’ll share everything that’s bought me to this point, plus tactical tips on how to use a variety of marketing channels like SEO, social media, community, PR and client relations to make running your freelance business a success.
In this masterclass you’ll learn how to pick marketing channels, create a marketing strategy and execute on tactics that bring more awareness and leads to your freelance business. In 2020 I drastically changed the way I marketed my freelance business and finally felt that marketing was an easy and enjoyable part of my day-to-day. Today I run a six-figure freelance business and company of one, with a full pipeline of leads. In this masterclass I’ll share everything that’s bought me to this point, plus tactical tips on how to use a variety of marketing channels like SEO, social media, community, PR and client relations to make running your freelance business a success.
In this masterclass we’ll cover:
How to use the bullseye framework to pick the right marketing channels
Marketing channels that work well for service-based businesses and why this differs from B2C or product-based brands
Experiments I’ve ran on social media and how to use this successfully as a service-based business owner
Instagram, LinkedIn & TikTok example formats that work well for service-based businesses
My approach to “selling” and different ways to put your lights on
How to do an email newsletter and the importance of owned channels
Examples of when you should focus on SEO as a service-based business (and when not to worry)
PR - my experience with events, podcasting and networking as a service-based business
Tips on futureproofing your marketing against platform changes coming in 2023